Local Beauty Brand Owner's Go-To Beauty Routine -

Local Beauty Brand Owner Alexandria Mayhane Baskin’s Go-To Beauty Routine

Local beauty brand owner shares her skincare journey and how beauty can always be found even in the darkest moments

Photography by Lillian Reitz

The thought of self-care came at a very late stage in my life. For the longest time, I did not feel the need to take care of my skin, let alone know how to do so. It wasn’t until I experienced an unexpected allergic reaction to a hair relaxer that I was forced to redefine what self-care meant.

The damage from the relaxer was so bad I was forced to cut off all of my hair, which snowballed into other issues, particularly face breakouts. I tried store-bought product after store-bought product and everything seemed to make these conditions worse. The harsh chemicals and ingredients did not agree with my skin and hair. After a lot of trial and error –mostly error – I decided to take matters into my own hands. 

Enter the year 2020, which proved to be a hard time for everyone. I was working from home and decided to begin my quest toward restoring my skin and hair by combating damage, thus creating my beauty brand, Poppin Natural. In doing so, I began to care for the part of myself I had neglected for so long. This journey elevated my newfound passion for discovering beauty through a storm. Through research and studying, I started to formulate products that are not only great for your skin but great for your well-being. My hope in starting this brand was to create a lifestyle for people to feel good and bring joy back into their lives by taking care of their skin. 

Who knew that finding confidence and passion for something could outshine even the darkest of times? Poppin Natural has helped many people, including me, redefine self-care and promote the importance of taking care of your skin so that it will take care of you in the long run. 

Follow Alexandria on Instagram (@poppinnatural) for more beauty and natural skincare content.

Poppin Natural Complexion Serum

This serum helps restore dry, damaged skin. It has antioxidants that include anti-aging properties to help enhance the appearance of the face. This can be applied after the cleanser and toner.

Available at Classic Case of Beauty

Poppin Natural Cucumber and Cranberry Under Eye Gel

This gel soothes puffiness under the eye as well as brightens dark circles. Vitamin K, which is present in cucumbers, can reduce discoloration and help inflammation. This can be applied after serums.

Available at Classic Case of Beauty

Poppin Natural Hibiscus Rose Face Toner

This toner maintains skin pH balance, aids in breaking down dead skin cells, reduces redness and balances the face for moisture. This can be applied as the last step in your skincare routine.

Available at Classic Case of Beauty

Poppin Natural Lip Gloss Jelly

This lip gloss aids in combating dry lips and helps to restore the lip bed to repair cracked lips. 

Available at Classic Case of Beauty

Poppin Natural 2 in 1 Cleansing Makeup Remover

Perfect for removing stubborn makeup and helps to properly cleanse the skin by using the serum method to dissolve makeup. Simply apply on damp skin and rub gently using a warm cloth to wipe away makeup. This can be applied after makeup is used or as a cleanser when needed.

Available at Classic Case of Beauty

Flaxseed Edge Control Gel by Natural All

This product delivers impressive hold and healthy shine. It will smooth your edges, tame frizz, and manage flyaways to reveal effortless, filled-in, and laid-back edges that last. Organically sourced flaxseed offers strength and naturally derived protein to help promote edge hair growth and prevent breakage.

Available at naturallclub.com

Rice Water Hydrating Shampoo by Mielle

Ingredients such as rice water and yuzu strengthen the hair but also adds shine and helps reduce split ends. This shampoo not only smells amazing but will give your hair the boost it needs and deserves.

Available at Target

Rice Water and Aloe Deep Conditioner by Mielle 

This product is a great boost to your hair care routine for extra long lasting moisture. Apply to wet hair after shampooing and let the rice water and aloe vera replenish your hair, leaving it soft, silky and free of split ends.  

Available at Target

Looking for more Health and Beauty? Check out Coastal Bend Influencer Esther Izaguirre’s Go-To Beauty Routine or Lindsey Pietsch’s Go-To Beauty Routine.