Time Capsule Collection

Sustainability is the loudest conversation in fashion right now. As more consumers become aware of the environmental impact of fast fashion, it’s time to find a more sustainable way to shop. Could buying vintage and secondhand be the answer? As you may already be aware, the fast fashion industry (referring to fast-turnover high street retailers) is amongst the most polluting industries in the world. This is because retailers restock and release new collections quite rapidly, coercing consumers to think less and buy more, leaving mass amounts of unwanted clothing discarded to landfills – the majority of which are recyclable.

One driving force in the rise of buying secondhand, aside from an increased awareness of sustainability, is the fact that vintage fashion fits effortlessly into the wider aesthetic of the Instagram age, where authenticity and originality – not being basic or seen in the same outfit as everyone else – are highly coveted. What better way to stand out than to wear clothes few others are likely to own? Seeing such strong references on the catwalk gives confidence to fashionistas to embrace and showcase original pieces in a modern way. Which is why we sought out two local vintage clothing gurus to style an array of era-defining looks, proving that shopping vintage and secondhand doesn’t mean sacrificing on style.