Mark Parsons is drawn to the artistic details and history that shape the world around us. From earning a degree in art to finding joy in exploring architectural beauty while traveling with his wife, Parsons doesn’t just seek out beauty; he’s in awe of it and understands how it often translates to potential, contributing to the betterment of a community.
Now president of the Hall-Rialto Preservation Association, Parsons is leading efforts to restore and reopen Beeville’s historic Rialto Theatre. After attending a few fundraising events, then-president Dr. John Hester invited him to join the mission. One visit to the theatre was all it took. When Hester needed a successor, Parsons eagerly stepped up. As support and funding for the project grow, we caught up with Parsons for an update.
Kylie Cooper: Can you share what makes the Rialto Theatre a significant landmark for Beeville, and how its history influences restoration efforts?
Mark Parsons: The Rialto theater was the first of its kind in South Texas. W. C. Stephenson — who designed the courthouse, post office and some homes in Beeville — designed the theater in a classical style. After a fire in 1935, John Eberson, architect of the Majestic Theaters in Houston and San Antonio, transformed the Rialto into an Art Deco design. It is one of eight Historical Landmark Theaters in Texas. The Rialto was state of the art, with air conditioning and hearing devices for those in need, and hosted the first radio station in South Texas. It was the center of activity for Beeville where Hollywood actors came to help sell war bonds.
KC: What are the biggest challenges the board has faced in restoring the theater?
MP: Some of the biggest challenges have been the changing building codes and the requirements for the theater to be open. At one point when we were close to opening, we were told that a sprinkler system would be required to be open. Not being in the architect’s plans or budget was a setback both timewise and financially. However, with perseverance and determination, the Association has remained faithful to the revitalization of the Rialto.
KC: How will recent funding from the Beeville Economic Improvement Corporation, along with other key grants, advance the restoration, and how can the Coastal Bend community help with support?
MP: We have received funding from foundations in Houston and Dallas from grant applications. The Historical Commission of Texas has contributed; the City of Beeville has been supportive both from government entities and citizens here and in surrounding areas. Fundraising activities are always an important part of helping to move forward. The board has contributed to helping fund the different needs of the project, even sending manpower to clean, paint and do carpentry work. Any sort of assistance in completing the theater, whether it be in donations, in-kind help or assistance in networking available resources, is always welcomed.
KC: What is the ultimate vision for the theatre once restoration is complete? Are there specific types of programming or events you hope to host?
MP: Once open, the Rialto will be a multi-cultural performing arts center for South Texas hosting all sorts of activities. We plan on having live performances, a venue for seminars and, of course, showing films — to name a few of the programming options. It will be a hub of entertainment and activity for South Texas and partner with local restaurants and other civic organizations.
KC: What will a fully operational Rialto Theatre mean for the community?
MP: The revitalization of the Rialto will help the downtown recapture the nostalgia of years gone by and reach far into the future for all to enjoy.
Contact:
beevillerialtotheater.org | 361-318-3744
