We Really Are Loca for Local
By Jessie Monsivais
Elena Flores, owner and Chingona behind Sew Bonita and Loca for Local pop-up events, originates from the border town of Eagle Pass, Texas. She pioneered a sewing venture in November of 2014. What began as a hobby after attending several classes and teaching herself the basics of sewing, Sew Bonita was officially launched into the world. Elena says she loves to craft and create things that are bright, bold, beautiful, and full of shine! Sew Bonita is a reflection of her obsession with every part of her Mexican culture.
Loca for Local debuted after Elena noticed a “pop-up” trend happening all over the country. She took her online company, Sew Bonita, along with a group of her vendor friends and created Loca for Local.
“I thought: ‘Why can’t I do this here? Why can’t I host an exclusive market with other creators that don’t have a store and make it a unique shopping experience for both customers and vendors?’ So I did just that,” Elena explains of the event's origin story. “Being a creative allows me to be a part of a creative community that supports each other’s ideas. So I asked 6 of my vendor friends, and they all said yes, and that’s how it all started. Our first one was super successful, and it kept on growing.”
After the first Loca for Local pop-up, the event grew from 6 vendors to 11. Elena shares how gracious The Post was to host those two events there. “The community loved it and embraced us all! Then we grew to 25 vendors, and are now hosting our markets at BUS 3 times a year!”
Most of the vendors are predominantly women-owned businesses, while some are couple owned. Elena shares how she and the vendor community dubbed their markets, Loca for Local.
“Corpus Christi has been so good to us, and there is so much talent here. We are crazy about our city, and the untapped potential it has pertaining to small business. Our markets have also attracted out of town vendors as well, so they get to come here, spend the night here, eat here and help boost the local economy,” Elena shares passionately. Talk about a win-win-win-win-win.
This weekend, shoppers can expect to be a part of a fun and unique shopping experience celebrating the legacy of Frida Kahlo. Loca for Local is free to the public, and both dog and family-friendly. This year the pop up will include 25 different vendors selling a variety of goods and 3 food trucks. From a paleta giveaway from the newest downtown business Fresco, to a braid bar, face painting, and photo-opt setups, attendees will have plenty to do! Not to mention, lively entertainment provided by DJ Weasel, a product drive for Period Corpus Christi, a huge giveaway and so much more!
We'll end this with Elena's closing thoughts: “We hope everyone comes and gets Loca with us!” And, with that, you'll definitely be able to catch us there.
Loca for Local
Saturday at 3 PM – 8 PM
702 N. Chaparral St., Corpus Christi, Texas 78401