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The Bend Magazine

Goodbye Millennial Pink. Hello ULTRA VIOLET


By: Shawna Cogar, Chic to Chic Owner

As we celebrate a new year, with all its optimism and unchartered territory, we say goodbye to millennial pink and pastels, and embrace a new color trend for 2018, a super-intense, rich hue that makes you say “whoa, now how do I incorporate ultra violet in my home?!”

Bestselling rug available at
Chic to Chic, making a bold
splash with multiple jewel tones. 

Firstly, who is The Pantone Color Institute, and why do they have so much influence? According to their website, The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. In other words, they have a great deal of influence on predicting and launching shifts in color focus in all realms of design.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” says Laurie Pressman, Vice President of the Pantone Color Institute.

They take into account political and social trends, as well as things like a renewed interest in space exploration and shifts in technology in their color focus. So, when you think of ultra violet, imagine a galaxy far, far away, intuition, inventiveness, spiritual guidance, and ultimately non-conformity and creativity.

Statement chair with metal.
Furniture available at Chic to Chic.    

There is a way to enhance your home and wardrobe by giving a nod to color trends without going crazy and painting your bedroom purple. Focus on what moves and inspires you, not someone else’s Pinterest board. Well-curated rooms are filled with things you love. Let inspiration strike by using ultra-violet as an accent. The following rooms demonstrate how powerful a jewel-toned shade can be in small doses. It also pairs well with neutrals and other jewel-toned colors.

Whether you end up with orchids, throw pillows, a rug with some intensity, or a piece of art, adding a new color, even in one room of your home, adds interest and joy.